The Harm in Keyword Stuffing

Keywords are crucial to Internet searches.  Unfortunately, there always is someone willing to look for a loophole to exploit.  Landing on websites that have nothing to do with the search terms degrades the search experience on the web.  That’s why many search engines now lower or even ban sites that use keyword stuffing.

You can find out more from my latest Helium article “Why keyword stuffing is not a good idea”.  I explain the difference between liberally using keywords to attract traffic vs keyword stuffing, and how keyword stuffing will have the opposite effect of what is wanted.